The iPhone 17 Has Landed — And We’re Kind of Obsessed

Okay Apple, you’ve done it again.

The brand-new iPhone 17 has officially launched and we at Fifty20 are absolutely buzzing. It’s sleek, it’s powerful, it’s (somehow) even more gorgeous than last year’s model — and yes, we’re already fighting over who gets to upgrade first.

If you’re wondering what’s new, what’s hot, and why your current phone is suddenly looking a bit… sad, you’re in the right place. Let’s break down what makes the iPhone 17 so exciting — with a little help from your gadget-loving friends here at Fifty20.

The Design – Slimmer, Shinier, and Straight-Up Sexy

Apple has trimmed things down even more — the iPhone 17 is the thinnest iPhone yet, but still manages to feel solid and premium. Think: luxury wafer.

But what really has us swooning? The colours.

New iPhone 17 Colours (And Yes, They're Stunning):

Turquoise Titanium – Our office favourite. It’s bold, fresh, and a total vibe.
Midnight Black – Sleek, stealthy, and forever iconic.
Starlight Silver – Bright, crisp, and clean.
Sunset Orange – Hello, summer! This one practically glows.
Blush Pink – Soft, subtle, and totally Insta-worthy.

The new matte-glass back? Chef’s kiss. It resists fingerprints and adds a sophisticated feel, even when you’ve just fumbled it across your desk for the fifth time today.

The Tech – AI Meets iPhone

This isn’t just a phone. The iPhone 17 is practically sentient.

A19 Bionic Chip – Ridiculously fast. Multitasking? Easy. Gaming? Effortless. Editing 4K videos while Facetiming your nan? Absolutely.
AI-Powered Everything – From smarter Siri suggestions to real-time photo editing that literally makes you look more awake (you’re welcome), the iPhone 17 is basically your personal assistant now.
iOS 19 – Fresh look, smoother animations, and new widgets that actually make your Home Screen useful instead of just pretty.

Camera Game: Levelled Up

The camera system is next-level.

Triple-lens 64MP system
HyperZoom – Get right in without pixelating your dog’s nose.
Night Mode 2.0 – Because the best selfies happen after 10pm.
AI Auto-Framing – Perfect group shots, even if Uncle Dave wanders off mid-photo.

We're not saying it replaces a DSLR... but we're not not saying it.

Battery Life – It Actually Lasts

Apple finally said: “Let’s make a battery that doesn’t give up by 4pm.”

The iPhone 17 can now last over 30 hours on a single charge, thanks to smarter battery optimisation and the new EcoCharge system. It even adjusts your power usage based on your habits (no judgement if TikTok’s the main culprit).

Connectivity – Faster Than Your WiFi

With Wi-Fi 7, 5G+, and UWB 2.0, you’ll never be left buffering. And AirDrop? Now works from even further away. Sharing memes across the room has never been smoother.

Final Thoughts from Team Fifty20

Listen, we don’t want to sound dramatic… but the iPhone 17 might be the best iPhone yet. The colours are bold, the features are futuristic, and the whole thing just screams premium.

Here at Fifty20, we’re so ready to get our hands on it — and maybe show it off just a little.

Whether you’re a die-hard Apple fan or just due for an upgrade, the iPhone 17 is one to watch (or grab ASAP). Just don’t blame us when you suddenly start photobombing your own selfies because that front camera is too good.

Ready to Upgrade?

Keep an eye on our latest deals and offers — or better yet, pop in and chat to the team. We’re just as hyped as you are.

Let’s make this upgrade your best one yet.
— Team Fifty20