How We Choose Our Prizes 

At Fifty20, every luxury raffle prize starts with one simple question: Would we genuinely want this ourselves?

We’ve seen plenty of giveaways where the prizes are flashy — picked because they’re what “people are supposed to want.” But we’re not here to keep up appearances. We’re here for meaning.

Take a Gucci bag. Loads of people want one — sure. But ask them why and it often boils down to status. Not the craftsmanship. Not the design story. Not the heritage behind the brand. And that’s where we’re different.

A Rolex is a great prize. But… which one? Why that model? Who wore it? What does it say to own it?

That’s the lens we use for every prize: What’s the story? What does it mean to have this in your life?
Because we don’t just want to make someone’s day (although we love doing that too!) — we want to change lives.

Our prize selection process is a bit like Dragons’ Den meets a pub chat.
We pitch. We debate. We ask, “Would you enter to win this?”
If it doesn’t spark something in all of us, it doesn’t make it through. Simple as that.

We check in with friends, ask our families, and keep a close eye on what people are really loving right now — not just what’s trending, but what’s meaningful. And we’re always listening to you too — your comments, DMs and suggestions help shape what comes next.

We’re Yorkshire-based, story-led, and not afraid of a bit of fun with our luxury.
We’re not choosing things to show off — we’re picking things you’d live with, love, and feel a little more you in. We don’t care about prizes that make you look rich. We care about prizes that make you feel something. Whether it’s nostalgia, pride, excitement, or pure joy — that’s what matters to us.

We’re already dreaming up the next line-up — but we love hearing your ideas too.
What would you love to win?
Drop us a message on socials or tag us in your wishlist. You never know — your dream prize could be the next big draw.

Because here at Fifty20, we don’t just hand out luxury — we tell its story, share the excitement, and invite you to feel part of something bigger.